Artist

BRANDING - VISUAL DESIGN

Yellow Website Colors

YELLOW

COLOR

Qualities

Qualities of Yellow: Adventure, Awareness, Cheerfulness, Competence, Enlightenment, Enthusiasm, Freedom, Friendly, Happiness, Joy, Non-Conforming, Novelty, Optimistic, Outgoing, Extroverted, Playful, Positivity, Social, Success, Warmth.

Industries Using the Color Yellow

  • Food
  • Restaurants
  • Automobile
  • Service/Trades
  • Fuel Stations
  • Sportswear
  • Entertainment
  • Outdoor Products

VISUAL DESIGN

Brand
Archetypes
Using Yellow

There are no hard and fast rules, but here are a few brand archetypes that may choose to use red in their brand’s color palette:

 

  • Hero Archetype
  • Artist (Creator) Archetype
  • Jester Archetype
  • Explorer Archetype
  • Outlaw Archetype

Yellow Brand Logos

Clair's Logo

All logos copyright of the respective brand.

Websites Using the Color Yellow

Below are just a few websites that are using the color red as part of their visual design color palette. You can see that red works across different types of businesses and industries.

Website: https://www.mcdonalds.com/us/en-us.html#maincontent

Business: Fast Food

Target Customer: Price and convenience-conscious consumers

Color Palette: Yellow, White

Look & Feel: Energetic, Upbeat

 

 

Website: https://www.hertz.com/

Business: Car Rental

Target Customer: Consumers renting cars

Color Palette: Yellow, white

Look & Feel: Professional

 

Website: https://www.lays.com/

Business: Snack Foods

Target Customer: Consumers who eat salty snacks

Color Palette: Red, Yellow

Look & Feel: Bright, Fun

 

Yellow Color Palettes

Below are some examples of color palettes featuring the color yellow. Feel free to use these color palettes in your brand designs. Or, click the link and visit the Coolers color palette website where you can modify these color palettes and make your own.

Red Color Pallettes
Energized, Happy
Dusty Pink Palette
Bold, Confident, Sophisticated
Pink Brown Palette

Cheerful, Modern, Clean

Pink Bright Gray

Sophisticated, Clean

Coral Pink Gray Palette

Fun, Youthful

Pink Aqua Mint
Fresh, Energetic
Eggplant Pink Pale Blue Palette
Retro, Vintage
Dark Gray Pink Beige Palette
Fun, Energetic