Purple Website Colors




Qualities of Purple: Authority, Collaboration,
Creativity, Decadence, Destiny, Dreams, Extravagant, Imagination, Intuition, Luxury, Magical, Mystery, Originality, Power, Quality, Richness, Romance, Royalty, Sensual, Sophistication, Spirituality, Vision, Wisdom.

Industries Using the Color Purple

  • Indulgent Food
  • Web Design
  • Innovation
  • Creative Brands
  • Music
  • Technology
  • Entertainment


Using Purple

There are no hard and fast rules, but here are a few brand archetypes that may choose to use red in their brand’s color palette:


  • Lover Archetype
  • Artist (Creator) Archetype
  • Jester Archetype
  • Magician Archetype

Purple Brand Logos

All logos copyright of the respective brand.

Websites Using the Color Purple

Below are just a few websites that are using the color purple as part of their visual design color palette. You can see that purple works across different types of businesses and industries.


Business: Website Design

Target Customer: Web Designers

Color Palette: Purple, Hot Pink, White

Look & Feel: Creative, Energetic


Business: Digital Innovation Agency

Target Customer: Agency clients

Color Palette: Violet, Magenta

Look & Feel: Bold, High-Energy, Fun



Business: Product Design

Target Customer: Product Designers

Color Palette: Purple, White, Black

Look & Feel: Clean, Modern, Creative


Purple Color Palettes

Below are some examples of color palettes featuring the color purple. Feel free to use these color palettes in your brand designs. Or, click the link and visit the Coolers color palette website where you can modify these color palettes and make your own.

Red Color Pallettes

Professional, Sophisticated

Dusty Pink Palette

Childlike, Feminine

Pink Brown Palette

Calming, Creative

Pink Bright Gray

Visionary, Magical, Creative

Coral Pink Gray Palette

Confident, Vibrant

Pink Aqua Mint

Confident, Rich

Eggplant Pink Pale Blue Palette
Retro, Vintage
Dark Gray Pink Beige Palette
Elegant, Modern, Clean, Traditional