Pink Website Colors




Qualities of Pink: Clarity, Compassion, Discernment, Feminine, Glamorous, Hope, Insight, Kindness, Originality, Perception, Self-Improvement, Self-Knowledge, Sentimental, Simplicity, Sincerity, Sophistication, Vision,

Industries Using the Color Pink

  • Fragrances
  • Cosmetics
  • Toiletries
  • Lingerie
  • Wine
  • Indulgent Food
  • Indulgent Travel
  • Dating
  • Art
  • Music
  • Custom/Bespoke Clothing
  • Entertainment
  • Boutiques
  • Salons
  • Baby & Children
  • Feminine Brands
  • Youthful Brands
  • Creative Brands


Using Pink

There are no hard and fast rules, but here are a few brand archetypes that may choose to use pink in their brand’s color palette:


  • Lover Archetype
  • Artist (Creator) Archetype
  • Jester Archetype
  • Caregiver Archetype
  • Everyperson Archetype

Pink Brand Logos

Clair's Logo

All logos copyright of the respective brand.

Websites Using the Color Pink

Below are just a few websites that are using the color pink as part of their visual design color palette. You can see that pink works across different types of businesses and industries.


Business: Child Psychology

Target Customer: Mothers seeking help for children

Color Palette: Soft Peachy Pink & Coral

Look & Feel: Creative, soft, welcoming




Business: Keto Snacks

Target Customer: Women on Keto Diet looking for keto-specific snacks

Color Palette: Dusky Pinks & Brick Red

Look & Feel: Feminine, inviting




Business: Women’s Hats

Target Customer: Fashion-conscious women who wear hats

Color Palette: Pale Pink & Taupe/Beige

Look & Feel: High-end, elegant, feminine


Pink Color Palettes

Below are some examples of color palettes featuring the color pink. Feel free to use these color palettes in your brand designs. Or, click the link and visit the Coolers color palette website where you can modify these color palettes and make your own.

Pink Color Palette Cotton Candy
Feminine, Happy
Dusty Pink Palette
Feminine, Elegant
Pink Brown Palette

Feminine, Sophisticated.

Pink Bright Gray

Bold, Bright, Upbeat.

Coral Pink Gray Palette

Elegant, Bold, Modern.

Pink Aqua Mint
Fun, Childlike, Upbeat
Eggplant Pink Pale Blue Palette
Retro, Vintage, Unique
Dark Gray Pink Beige Palette
Elegant, Formal