Orange Website Colors




Qualities of Orange: Energy, Enthusiasm, Excitement, Friendship, Fulfillment, Gregarious, Hospitality, Joy, Outgoing, Pleasure, Stimulation, Uniqueness, Vitality, Warmth, Welcoming

Industries Using the Color Orange

  • Food & Beverage
  • Restaurants
  • Automobile
  • Service/Trades
  • Construction
  • Technology
  • Motorcycles
  • Home Services
  • Entertainment
  • Masculine Brands


Using Orange

There are no hard and fast rules, but here are a few brand archetypes that may choose to use red in their brand’s color palette:


  • Outlaw Archetype
  • Artist (Creator) Archetype
  • Jester Archetype
  • Hero Archetype
  • Explorer Archetype

Orange Brand Logos

harley logo
Clair's Logo

All logos copyright of the respective brand.

Websites Using the Color Orange

Below are just a few websites that are using the color orange as part of their visual design color palette. You can see that orange works across different types of businesses and industries.


Business: Stickers

Target Customer: Consumers who want to purchase stickets

Color Palette: Orange, White

Look & Feel: Fun, Exciting, Playful




Business: Beverages

Target Customer: Every consumer interested in fun-flavored sodas

Color Palette: Orange, White, Black

Look & Feel: Happy, Fun



Business: Fitness Clubss

Target Customer: Fitness-conscious consumers willing to work hard to get fit

Color Palette: Orange, White, Black

Look & Feel: Bold, Strong

Orange Color Palettes

Below are some examples of color palettes featuring the color orange. Feel free to use these color palettes in your brand designs. Or, click the link and visit the Coolers color palette website where you can modify these color palettes and make your own.

Red Color Pallettes
Energized, Happy
Dusty Pink Palette
Bold, Confident, Fresh
Pink Brown Palette

Traditional, Rich

Pink Bright Gray

Creative, Warm

Coral Pink Gray Palette

Modern, Clean, Professional

Pink Aqua Mint
Clean, Modern
Eggplant Pink Pale Blue Palette
Retro, Vintage, Warm
Dark Gray Pink Beige Palette
Retro, Fun