Green Website Color Schemes




When selecting a green website color scheme, consider which emotions you are trying to evoke in your target audience. If your brand is focused on one or more of these qualities below, a green website color palette may be a good choice.

Qualities of Green: Affluent, Awakening, Balanced, Change, Eco-Friendly, Environmental, Expertise, Financial, Good Taste , Growth, Health, Intelligence, Learning, Natural, Organic, Prosperous, Renewal, Stable.

Industries Using the Color Green

  • Education
  • Financial
  • Services
  • Consultants
  • Health
  • Wellness
  • Organic
  • Technology

You can use a green website color scheme, even if you are not in one of the above industries. There is some general guidance around which colors work best for specific types of industries: for example, you will see a lot of red in the restaurant industry, but you can break the rules.

As long as the look and feel of your website design is suitable for your target customers, and suits your brand, it should work nicely.


Using Green

There are no hard and fast rules, but here are a few brand archetypes that may choose to use blue in their brand’s color palette:


  • Artist (Creator) Archetype
  • Everyperson Archetype
  • Sage Archetype
  • Innocent Archetype
  • Explorer Archetype

Green Brand Logos

All logos copyright of the respective brand.

Websites with Green Color Schemes

Below are just a few websites that are using the color green as part of their visual design color palette. You can see that green works across different types of businesses and industries.


Business: Ecommerce Websites

Target Customer: People who want to sell online

Color Palette: Green, Beige

Look & Feel: Trustworthy, Professional




Business: Coffee Beverages

Target Customer: Consumers who enjoy coffee and the experience of Starbucks

Color Palette: Green, Gold, White

Look & Feel: Modern, Clean, Sophisticated



Business: Organic/Healthy Foods

Target Customer: Upscale, health-conscious consumers

Color Palette: Green, White

Look & Feel: Fresh, Appetizing


Green Color Palettes

Below are some examples of color palettes featuring the color green. Feel free to use these color palettes in your brand designs. Or, click the link and visit the Coolers color palette website where you can modify these color palettes and make your own.

Red Color Pallettes

Professional,  Energetic

Dusty Pink Palette

Traditional, Elegant

Pink Brown Palette

Fresh, Professional, Upscale

Pink Bright Gray

Grounded, Strong, Confident

Coral Pink Gray Palette

Energetic, Upbeat

Pink Aqua Mint

Fresh, Feminine

Eggplant Pink Pale Blue Palette
Modern, Youthful
Dark Gray Pink Beige Palette

Elegant, Modern, Clean, Professional