Brown Website Color Schemes




When selecting a brown website color scheme, consider which emotions you are trying to evoke in your target audience. If your brand is focused on one or more of these qualities below, a brown website color palette may be a good choice.

Qualities of Brown: Credibility, Dependable,
Down-to-earth, Earthy, Genuine, Grounded, Honest, Industrious, Resilient, Ruggedness, Sincere, Steadfast, Sturdy, Trustworthy, Unpretentious

Industries Using the Color Brown

  • Comfort Food
  • Outdoor
  • Candy / Chocolate
  • Cafes
  • Shipping
  • Coffee

You can use a brown website color scheme, even if you are not in one of the above industries. There is some general guidance around which colors work best for specific types of industries: for example, you will see a lot of red in the restaurant industry, but you can break the rules.

As long as the look and feel of your website design is suitable for your target customers, and suits your brand, it should work nicely.


Using Brown

There are no hard and fast rules, but here are a few brand archetypes that may choose to use brown in their brand’s color palette:


  • Explorer Archetype
  • Everyperson Archetype
  • Sage Archetype

Brown Brand Logos

All logos copyright of the respective brand.

Websites with Brown Color Schemes

Below are just a few websites that are using the color brown as part of their visual design and color palette. You can see that brown works across different types of businesses and industries.


Business: Shipping/Package Delivery

Target Customer: Business and Consumers

Color Palette: Brown, White

Look & Feel: Reliable, Professional




Business: Coffee Roaster

Target Customer: Consumers Seeking High-Quality Coffee

Color Palette: Brown, Red, White

Look & Feel: Warm, Inviting, Earthy



Business: Chocolate Candy

Target Customer: Consumers who Enjoy Chocolate

Color Palette: Brown, White

Look & Feel: Inviting, Fun, Nostalgic


Brown Website Color Palettes

Below are some examples of potential website color palettes featuring the color brown. Feel free to use these color schemes in your brand designs. Or, click the link and visit the Adobe color palette website where you can modify these color palettes and make your own.

Red Color Pallettes

Down-to-Earth, Warm

Dusty Pink Palette

Warm, Cozy

Pink Brown Palette

Warm, Feminine

Pink Bright Gray

Bold, Professional, Confident

Coral Pink Gray Palette

Professional, Serious, Corporate, Traditional

Pink Aqua Mint

Competent, Warm

Eggplant Pink Pale Blue Palette

Calm, Relaxed

Dark Gray Pink Beige Palette

Professional, Corporate, Reliable